My Experiences in Self-Publishing and the Indie Press Scene

I read a really cool article from Sci-Fi & Scary. It was about small presses and self-publishing here in our indie writing world.
Here’s the link if you missed it: Let’s Talk About It: Small Press Publishing
Having worked in both arenas, I just wanted to share some of my own experiences.
In 2013, I broke into the publishing world with a serial novel I, for lack of knowing any better, self-published in e-Book on Amazon. I did all the editing and formatting, and had a good friend doing the art. Launching off on my own, it could have been a complete disaster. It could have ruined my writing career before it even got started. Luckily, my stories and characters, combined with Jason Lynch’s fantastic cover art, garnered me enough positive attention to make a safe landing.

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One of the scariest things I did while creating this serial was reaching out to review sites and asking them to check out my work. Part of that fear was the everyday creatives insecurity. The other part was knowing that I needed an editor. I was lucky not to be slaughtered by sites like Matt Malgaard’s HORROR NOVEL REVIEWS, and to Joe Hempel’s TOP OF THE HEAP REVIEWS.
It was also in this initial toe-stepping into the self-publishing world/ review site reach-out that I met Erin Sweet Al-Mehairi. OH, FOR THE HOOK OF A BOOK reviewed my serial and gave me one of my first interviews. Our shared love of Ronald Malfi really bolstered our instant friendship. Erin’s been editing or helping with book publicity ever since.
Having Matt (R.I.P.), Joe, and Erin in my corner early on was invaluable. This trio saw something in my work that gave me the confidence I needed to keep going and to work harder.
After my 2013 self-publishing experience, I learned that I needed to push harder to get published traditionally. I set my sights on cool indie publishers like Perpetual Motion Machine Publishing and Nightscape Press with an ultimate goal of landing a book with Don D’Auria and Samhain Publishing.

At the time, PMMP was doing these monthly novelette/Novella releases in a series called, One Night Stands. They were down to their last spot of the year, and I had just finished writing a ghost story/small town mystery novella called, ABRAM’S BRIDGE. I sent it to PMMP and got word it was strongly being considered along with seven other stories for the last spot in the One Night Stands series. It did not get the final spot, but I couldn’t have felt any better. Knowing that I had written something good. Really good. That it had made it past the slush pile and into the ring with the big boys, I was elated. I sent the editor a response to the rejection letter that probably surprised him as much as anything. It was 100% positive and probably the most enthusiastic thank you on a rejection they ever received.
Armed with a story I now had validation was good, I decided to take my chances sending it to Don D’Auria and Samhain Publishing.
That was in December of 2013. In April of 2014, Don sent me an email letting me know that he loved ABRAM’S BRIDGE and that he’d love to send me contract if I was interested.
I ended up signing three novellas and two novels with Don. I got to sit at the Samhain table at the Bram Stoker Awards with a bunch of real writers and got to sell books at the Samhain table at two Horrorhound conventions. By 2016, I had achieved all my writing goals.

In 2016, Samhain announced that they were going under. Samhain’s demise was followed by a number of other small presses closing shop, most notably, Dark Fuse.
I managed to land a fourth novella (CHASING GHOSTS) with Sinister Grin Press, but by mid-2016, I decided I was going to try my hand at self-publishing again.
In my experiences, I’ve learned a few things. If you are going to self-publish, you must have a good editor. One that will tell you if something doesn’t work, or that you can do better. You must have professional looking cover art. And you have to actively seek reviews and readers. You are in charge of getting your book out there. It is a ton of work. And it will try to break you. But in my experience, the rewards can be well worth it.
For example, the year I’ve made the most money from writing? Had to be with Samhain, right? No. It was actually this year. A year when I’ve almost exclusively self-published. To be fair, the success I’ve had this year would not have been possible were it not for the small platform I made as an author on the Samhain roster.
As Joe Mynhardt, head of Crystal Lake Publishing, suggests in the Sci-Fi & Scary article, it is wise for authors to dabble in both traditional indie publishing and self-publishing simultaneously. Plus, working with and having a book contracted by a respected editor or company like a Crystal Lake Publishing legitimizes you and gives you a little extra street cred in the self-pub world. It let’s readers and reviewers know that you’ve been vetted.
As a writer, it is way easier to have a publisher in charge of editing, cover design, and helping to put together a publicity tour. They’ll also submit your book to reviewers and the Bram Stoker Awards jury. That’s a load off a writer’s shoulders. As Joe said, the publisher needs to earn that royalty cut.
I have continued to work with indie’s like CROSSROAD PRESS (they have ABRAM’S BRIDGE and THINGS WE FEAR-which Joe Hempel did a fantastic job on the audio book performance) and SINISTER GRIN PRESS.

Personally, I enjoy the madness that comes with being in charge of all that goes into creating, releasing, and promoting a book. I have a great team to work with Erin and Jason being my top picks for editing and covers.
That said, I am looking forward to a break soon. As with all goals in life, once you’ve achieved all the ones on your list, you create a new list.
In 2019, while still releasing my own work, I will begin my pursuit of this new batch of goals.
I hope you guys enjoyed this unofficial companion piece, and hope you’ll consider checking out one of my works.
Cheers!

LAND OF BONES

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“A rising star in the genre!” – Ronald Malfi, author of BONE WHITE
“A vital part of this generation.” – Brian Keene, author THE RISING

Demon lights, granted wishes, strange things, and brutal love at the Lucky Lounge Motel. A haunted sister, desperate parents, a little human touch, and the end of the world…

These are the stories whispered among dead leaves, the script etched bare for all to see. When the chills sink deep and your heart begins to pound…are you alone?

Welcome to Glenn Rolfe’s LAND OF BONES
14 tales of the strange and macabre

 

THE WINDOW

What kind of demons await you tonight?

For Richie, life’s constant cheap shots are adding up. When he finds something is watching him, he never dreamed that it would show him everything he ever wanted.

When his son, James, comes to stay for the last month of summer, the changes in his father’s behavior come to the forefront. What is his father doing staring into the window in the middle of the night?
Was the fiery spark in the dark real? Or is Jame’s imagination getting the best of him?

Summer’s almost over.
And life is about to change.
Will James be able to save his father? Or is it already too late?

The Window holds the answers…and the key.

2 comments

  1. MJ · November 20, 2018

    Great article, Glenn. I can’t wait to see where you go from here!!

  2. J.J. Tuite · November 21, 2018

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