I recently read an article posted on Jim McLeod’s GINGER NUTS OF HORROR site (you can read it HERE). He made some good points and got me thinking. As horror writers and musicians, we’re constantly forced into being self-promoters. This makes us look like egotistical dicks most of the time, but it comes with the gig. If we don’t shout it out loud over and over and over again, people aren’t going to know we (or our goods) are here and available. Well, Jim went brought up something that some of us may do (whether intentionally or not I can’t say), and that’s a lack of sharing. You know, on social networks, the “Share” button? Yeah, we have all of these friends and comrades in arms on Facebook and Twitter and we’re all pushing our Brand, but Jim pointed out that it feels like some of us think we’re all fighting for one piece of pie. Like if I share your book, that somehow loses me a chunk of cherry, or a sale if you will. Now, I don’t know how many of us do this with with the dark side of the Force coursing through our veins, but I think it’s something to consider. I know if I just add “Please share this” on Facebook, I get like five shares out of the hundreds of friends I have. Now, they could be busy, or have their settings so that they miss my post, or they just don’t want to do it. I don’t know. A lot of times they just hit the “like” button. (Hey guys! The “share” is right there next to it!) I don’t want to come off as a whiny baby here, because when I really have something important to share and I go to my friends individually, 9/10 come through for me and help me out. But that’s me. I’m not afraid of rejection or the word no, or someone telling me to fuck off!
With all of this in mind, I decided to spend Black Friday sharing books I’ve read this year that I loved. And you know what? It felt GREAT! Not sure if I helped anyone, but I know a few friends added some of my “shared loves” to their Good Reads, and a bunch more commented and shared them with their friends. I’d say my self-less campaign (coined “Share the Horror”) was a smashing success. And I’ve decided to try and make it a monthly thing. I invite all of you to do the same.
Here are the 20 books I shared:
These are the 20 I shared. I tried to stick with smaller writers, but Barker and Keene slipped through the door.
If any of these covers look good to you, click on them and they will redirect you to the corresponding Good Reads page.
Buy ’em and add ’em to your to-be-read lists!
SHARE THE HORROR.